Alternative Auto Performance: Your Ford, GM and Mopar Performance Specialists

In late 2016 we bought our Hellcat and took on the Dodge market for the first time. 
As 2017 comes to an end, we would like to say thank you as we had great success with new customers as well as old customers supporting us though this new venture. 

We spent a lot of time on the Hellcat this year. We still have our mustangs and will becoming out strong with them as well as our GM platform. 

Thank you again for a great year and always support us though trying new things as well as staying loyal to us. 

We wouldnt have had 28 years of business without everyone sticking with us as we evolve. 

Merry Christmas from the Alternative Auto Family!

In late 2016 we bought our Hellcat and took on the Dodge market for the first time.
As 2017 comes to an end, we would like to say thank you as we had great success with new customers as well as old customers supporting us though this new venture.

We spent a lot of time on the Hellcat this year. We still have our mustangs and will becoming out strong with them as well as our GM platform.

Thank you again for a great year and always support us though trying new things as well as staying loyal to us.

We wouldn't have had 28 years of business without everyone sticking with us as we evolve.

Merry Christmas from the Alternative Auto Family!
... See MoreSee Less

Comment on Facebook

That yellow coupe was the car we aspired to have in the late 90's and early 2000's. Definitely a trend setter! Merry Christmas!

I miss the green fox with the cobra engine.

A guy in my hometown owned that green coupe.

Merry Christmas Lidio

I remember when the yellow coupe was rocking 10 hole rims, and Hoosier cheaters! Great job Lid. You’re an impressive business owner.

That's quite an accomplishment Lidio. Wishing you many more years of success. Merry Christmas and Happy New Year to !!

You noted that you couldn'thave had 28 years of business without everyone sticking with you. That may be true. I'll add to that and will note that what makes that happen is the professionalism, exceptional customer service and most of all, the results that Alternative, Lidio and his team provides that make that happen. It all starts with Lidio's passion and leadership and from there, integrity; from him and through his team. Merry Christmas, Lidio, to you and your team and thank you for all that you do. You put the rubber to the road of the dreams of many...and you do it exceptionally.

Lidio,Thanks for the Great Job on the Black Hellcat 🙂

We stick with you Lidio because of your knowledge and for love of cars too ! Your the best at what you do bud !

Best and most honest in the business. Keep coming back. Thanks and merry Christmas.

Foxbody still relevant over 20 years later!

Trusted name in the industry Great job Lid!

Merry Christmas Lidio .....See you in the spring!

Merry Christmas!!

Wow! Is that Lucy’s original Mustang? I remember when she got that when we were all hanging out at DQ! Merry Christmas from the LaLonde’s!

Merry Christmas Lidio. You the man !

you guys still remember how to tune a Mark V111?

Happy holidays see you in the spring time Ted

Thanks for the 3.73s! Love it!

Yep, I met Lidio probably 20 years ago and he was a stand up guy and we talked mustangs for a while. Class act

Merry Christmas.. As always, love watching your success. God Bless

Happy new year Lidio too you and your family

+ View more comments

1 month ago

Alternative Auto Performance
Our shop Hellcat has peaked for the 2017 season with ¼ mile ETs in the 9.6 range. The single factory fuel pump with only the addition of a Kenne Bell BAP unit (Boosta-Pump) has gotten us as far as I felt was safe on this setup using e85 fuels, without going to a complete (dual pump) aftermarket fuel system. 

With 130Lb injectors and adding the new JLT near the end of our 2017 Season – we’ve seen just over 850rwhp, and ET’s in the 9.6s @ over 143mph (low 1.4 60foots). This was achieved on a 100% full weight Challenger Hellcat with stock 20in wheels & tires up front, and 18in drag radials in the rear, and also a 3.09 axle ratio. We went 9.90’s with it when it still had 20in DR tires in the rear, and the stock 2.62 axle ratio.

The boost got just over 16psi once the JLT was added (not 18+psi like most others do). Blower pulley combinations consisted of the I.W. 9.5% over-drive lower, with only a 3.1” upper. We have no headers yet, and only an off-road mid pipe. The rest of the exhaust is all stock.

Plans for the 2018 season will simply be to upgrade the fuel system so that we can drop down from the current 3.1” to a smaller 2.8” blower pulley, bumping our boost up closer to 17.5-18psi, and RWHP should jump to about 880 to 900 or so. We will continue to shift it at 7000rpm as we did for the entire 2017 seasons worth of racing after we got into and unlocked the 8-speed trans tuning on it earlier this past Spring time.

Against what many critics and others have said not to do; we continued to shift and Rev our Hellcat’s stock 6.2L Hemi motor to over 7k RPM all season on the street, on the Chassis Dyno, and many ¼ mile track visits as well. We’ve had no problems yet with either the entirely stock motor, or the stock 8-speed trans. Our Hellcat took it and lived well beyond what we were told not to do!
We expect the ¼ mile ETs to drop other 2 to 3 tenths from the 2.8” pulley upgrade and more tuning. So solid mid 9s is what we expect early in the 2018 season while the weather is still cool. 

Our shop Hellcat is a testament to what can be done with these cars with what really amounts to just “bolt-ons”, and maintain a completely civilized car with great street manners.

And, new for the 2018 season; there is one more thing I wanna mention that will make the car a little heavier and have a bit less trunk space ; )  But, it’ll promote an even lower ET and higher MPH! (Check out our teaser pics)

Keep an eye out for our full weight, uncompromised, completely comfortable, and fully streetable Challenger Hellcat in 2018!

Our shop Hellcat has peaked for the 2017 season with ¼ mile ETs in the 9.6 range. The single factory fuel pump with only the addition of a Kenne Bell BAP unit (Boosta-Pump) has gotten us as far as I felt was safe on this setup using e85 fuels, without going to a complete (dual pump) aftermarket fuel system.

With 130Lb injectors and adding the new JLT near the end of our 2017 Season – we’ve seen just over 850rwhp, and ET’s in the 9.6s @ over 143mph (low 1.4 60foots). This was achieved on a 100% full weight Challenger Hellcat with stock 20in wheels & tires up front, and 18in drag radials in the rear, and also a 3.09 axle ratio. We went 9.90’s with it when it still had 20in DR tires in the rear, and the stock 2.62 axle ratio.

The boost got just over 16psi once the JLT was added (not 18+psi like most others do). Blower pulley combinations consisted of the I.W. 9.5% over-drive lower, with only a 3.1” upper. We have no headers yet, and only an off-road mid pipe. The rest of the exhaust is all stock.

Plans for the 2018 season will simply be to upgrade the fuel system so that we can drop down from the current 3.1” to a smaller 2.8” blower pulley, bumping our boost up closer to 17.5-18psi, and RWHP should jump to about 880 to 900 or so. We will continue to shift it at 7000rpm as we did for the entire 2017 seasons worth of racing after we got into and unlocked the 8-speed trans tuning on it earlier this past Spring time.

Against what many critics and others have said not to do; we continued to shift and Rev our Hellcat’s stock 6.2L Hemi motor to over 7k RPM all season on the street, on the Chassis Dyno, and many ¼ mile track visits as well. We’ve had no problems yet with either the entirely stock motor, or the stock 8-speed trans. Our Hellcat took it and lived well beyond what we were told not to do!
We expect the ¼ mile ETs to drop other 2 to 3 tenths from the 2.8” pulley upgrade and more tuning. So solid mid 9s is what we expect early in the 2018 season while the weather is still cool.

Our shop Hellcat is a testament to what can be done with these cars with what really amounts to just “bolt-ons”, and maintain a completely civilized car with great street manners.

And, new for the 2018 season; there is one more thing I wanna mention that will make the car a little heavier and have a bit less trunk space ; ) But, it’ll promote an even lower ET and higher MPH! (Check out our teaser pics)

Keep an eye out for our full weight, uncompromised, completely comfortable, and fully streetable Challenger Hellcat in 2018!
... See MoreSee Less

Comment on Facebook

Very Nice , Neat & Fast !! Good Work AAP..

Very nice!

Awesome, look forward to seeing even quicker E/T's!

Tom Drago Dan Smith David Baker

Justin Syrowik

AJ Berge

Jimmy Klapp

Were you spraying it at the 840hp level or is this new?

Mario JR Is

Eric Lew

Mopar or no-car! Great work on the Hellcat platform Lid. Very impressive install on the chiller too. Top shelf, per usual.

Lance Michael Norman

Brian Buck. This is sick from a stock motor and tranny...

Billy Hernandez

What was the trap with the 2.62 ?

Great job! Congrats

Chuck Riley

Jimmy Ramsey

That is awesome I knew this engine would rev to 7k safely.

What was your 60ft with the 2.62?

+ View more comments

1 month ago

Alternative Auto Performance
Well, we got them to fit!!

With only a few tweaks and some inner fender massaging, we got the giant M&H 390/40/17in tire to fit our s197 2011 Mustang. Our Billet Specialties Rims are now 11.5in wide.

Attached are some PICs that reveal how they tucked under pretty damn well, and just plain fit far better than most would have expected giving the size of this tire on paper.

As I said before; we know these cars can hook and achieve killer 60foots on smaller tires. But this is by far a tougher look, fills it out in a big way. And the rear tire is clearly tastefully slightly taller than the front tire, the rear tire has slightly more side wall then the front.  And all the wheel well gaps, openings and fitment are nailed; plus they look more proportional than ever... 

Additionally, we hope to get great traction and 60foots even in poor track conditions as I originally stated about this whole deal with this particular size tire.

Well, we got them to fit!!

With only a few tweaks and some inner fender massaging, we got the giant M&H 390/40/17in tire to fit our s197 2011 Mustang. Our Billet Specialties Rims are now 11.5in wide.

Attached are some PICs that reveal how they tucked under pretty damn well, and just plain fit far better than most would have expected giving the size of this tire on paper.

As I said before; we know these cars can hook and achieve killer 60foots on smaller tires. But this is by far a tougher look, fills it out in a big way. And the rear tire is clearly tastefully slightly taller than the front tire, the rear tire has slightly more side wall then the front. And all the wheel well gaps, openings and fitment are nailed; plus they look more proportional than ever...

Additionally, we hope to get great traction and 60foots even in poor track conditions as I originally stated about this whole deal with this particular size tire.
... See MoreSee Less

Comment on Facebook

Do it Steve Grider!

Cameron

Caleb check this hog out

Looks bad ass!

Wow...I never thought they would fit...Nice job with the "shoe horn "

Those were meant to be on that car.

Nice

Nice

Looks killer

390 on a 11.5" rim ?? Doesn't sound good at all but it looks like it fits that rim perfect.

Nice work Lid!

James Du Bois

Jonathan Manuel Silva

Kevin Reynolds

John Reiss your turn

Man that looks good !!

Sweet

Bill Stevenson

Kevin Benoit

What size are the fronts Lidio? Alternative Auto Performance

Looks like a huge amount of backspacing. What are the measurements on that wheel?

That is a great fitment and tire great thinking!

Jeff McDaniel

+ View more comments

The Alternative Auto 2011 5.0L Mustang took a backseat to a couple of other shop projects during the 2017 season after trying to carve out some Hellcat and other Hemi work the past year or so. The shop’s 2011 5.0L car is going to finally get some updates and changes, and not get benched for the 2018 season.
For starters, this car left off in the 2016 season with a best ET in the very low 9s (9.19 @ 152+MPH (Boost only). 

As a recap it has a forged coyote motor, 2.9L Whipple GEN-2 @ 17-18psi, e85 fuel, stock TQ convertor, Comp Cams stage-2 cams, 3.55 gears, and totally stock suspension from front to back. With the intercooler water/ice tank in the trunk filled, the overall weight of the car is just over 3750lbs with driver. The all stock and factory original 6R80 automatic trans and Torque convertor have just over 20k miles on them, and neither have ever had an issue with over 750rwhp for several seasons, to currently 900rwhp on boost only.

Several things are going to get enhanced on our 5.0L car for the 2018 season with the biggest and most anticipated change being the latest offering from Whipple. We are going to be swapping out the existing 2.9L GEN-2, for the much more efficient GEN-3 that has been released at the tail end of 2017. We are going to also upgrade from 1-3/4” headers up to 1-7/8” size tubes.

Additionally, we are going to change a few things in the rear suspension to promote “anti-squat”. Which will get the car to spend less time & energy over squatting the rear, and promote more enrgy to getting the car moving forward much quicker, and also better ETs. I’ve been a very big advocate of leaving all the stock suspension alone on the 2005+ Mustangs as they will hook up, pull wheelies and do most of what we want as long as the back tires works when they have descent power levels. 

But there comes a time where some of this simply needs to be changed around a bit in order to make them even more efficient off the starting line at this power level, although recently we have achieved some 1.35 sixty foots with this car while still using a 100% stock suspension with only changes being 17in front runners along with a M&H 17in rear tire(325/45/17).

Along with some power and suspension upgrades planned for the 2018 season on this car, we are also going to try to do something that is unprecedented with the back tires. We are going to try to fit a very large M&H drag radial tire on the back as best as we can and keep it looking tasteful. The tire size is a 390/40/17in, only available from M&H.  That is not a misprint! It is a 390mm wide tire and is about 29.2” tall. 

We are going to widen our current Billet Specialties wheels from 9.5” to 11.5” and try to force and stuff-in this much bigger tire as much as we can, so that it simply looks tasteful, correct, and doesn’t stick out at all. We are preparing and planning on having to modify and cut up some of the inner wheel well, remove the dust boots from the shocks, and also cut off the useless axle bump-stop snubber pad under there too.

Some will argue that this car like many others does not need this much tire in order to run the numbers we’re looking for (this is true). But my overall goal with this bigger tire (at over 900rwhp)is to hook-up and run good numbers all the time not just at exceptional track days, major events, and private rentals, but to hook-up and achieve great traction and 60-foots all the time, under most average and typical track conditions that we are mostly subjected to when having fun at the ¼ mile.

The Alternative Auto 2011 5.0L Mustang took a backseat to a couple of other shop projects during the 2017 season after trying to carve out some Hellcat and other Hemi work the past year or so. The shop’s 2011 5.0L car is going to finally get some updates and changes, and not get benched for the 2018 season.
For starters, this car left off in the 2016 season with a best ET in the very low 9s (9.19 @ 152+MPH (Boost only).

As a recap it has a forged coyote motor, 2.9L Whipple GEN-2 @ 17-18psi, e85 fuel, stock TQ convertor, Comp Cams stage-2 cams, 3.55 gears, and totally stock suspension from front to back. With the intercooler water/ice tank in the trunk filled, the overall weight of the car is just over 3750lbs with driver. The all stock and factory original 6R80 automatic trans and Torque convertor have just over 20k miles on them, and neither have ever had an issue with over 750rwhp for several seasons, to currently 900rwhp on boost only.

Several things are going to get enhanced on our 5.0L car for the 2018 season with the biggest and most anticipated change being the latest offering from Whipple. We are going to be swapping out the existing 2.9L GEN-2, for the much more efficient GEN-3 that has been released at the tail end of 2017. We are going to also upgrade from 1-3/4” headers up to 1-7/8” size tubes.

Additionally, we are going to change a few things in the rear suspension to promote “anti-squat”. Which will get the car to spend less time & energy over squatting the rear, and promote more enrgy to getting the car moving forward much quicker, and also better ETs. I’ve been a very big advocate of leaving all the stock suspension alone on the 2005+ Mustangs as they will hook up, pull wheelies and do most of what we want as long as the back tires works when they have descent power levels.

But there comes a time where some of this simply needs to be changed around a bit in order to make them even more efficient off the starting line at this power level, although recently we have achieved some 1.35 sixty foots with this car while still using a 100% stock suspension with only changes being 17in front runners along with a M&H 17in rear tire(325/45/17).

Along with some power and suspension upgrades planned for the 2018 season on this car, we are also going to try to do something that is unprecedented with the back tires. We are going to try to fit a very large M&H drag radial tire on the back as best as we can and keep it looking tasteful. The tire size is a 390/40/17in, only available from M&H. That is not a misprint! It is a 390mm wide tire and is about 29.2” tall.

We are going to widen our current Billet Specialties wheels from 9.5” to 11.5” and try to force and stuff-in this much bigger tire as much as we can, so that it simply looks tasteful, correct, and doesn’t stick out at all. We are preparing and planning on having to modify and cut up some of the inner wheel well, remove the dust boots from the shocks, and also cut off the useless axle bump-stop snubber pad under there too.

Some will argue that this car like many others does not need this much tire in order to run the numbers we’re looking for (this is true). But my overall goal with this bigger tire (at over 900rwhp)is to hook-up and run good numbers all the time not just at exceptional track days, major events, and private rentals, but to hook-up and achieve great traction and 60-foots all the time, under most average and typical track conditions that we are mostly subjected to when having fun at the ¼ mile.
... See MoreSee Less

Comment on Facebook

Cory Jones

Excited to see the improvements with the Gen 3.

I want lol

Hopefully the fat tires will look as well as the 345’s did on your white MACH.

I was wondering if you were getting tired of the mustang,i think well be back in the summer for a tune,same car different motor

So glad to see you putting some effort back into the mustang

Brian Buck

Great work Lidio! Look forward to next seasons times.

Good stuff. Although a 29.2" tall tire will help with that 14.8 final ratio and the 6R80 tuning, I think a 305/17 with the MT "R" and less rear gear would be the path I would take - as it's just a gear swap away and that "R" radial has been proven to the 1.1 sixty zone. More stall speed RPM, and 2" headers too - why have to redo mods 😉

Scott Hasty - your tuner is coming for that ass!

💪🏻 Get it son!! Can’t wait!! 🤘🏻

+ View more comments

2 months ago

Alternative Auto Performance

It’s an Ugly Sweater Party
Come in your ugliest sweater!!

Annual Alternative Auto Christmas PartyDec 16, 7:00pmAlternative Auto PerformanceIt’s an Ugly Sweater Party
Come in your ugliest sweater!!
... See MoreSee Less

Join us.....
Alternative Auto Annual Christmas Party 
Saturday December 16/ 7pm @ The Shop

Join us.....
Alternative Auto Annual Christmas Party
Saturday December 16/ 7pm @ The Shop
... See MoreSee Less

Comment on Facebook

Raul Oliva

Matt Barnes want to come with my dad and I?

3 months ago

Alternative Auto Performance
Here is the dyno graph results from the JLT. 
And, time slips from Saturday at Ubly.

Here is the dyno graph results from the JLT.
And, time slips from Saturday at Ubly.
... See MoreSee Less

Comment on Facebook

These are some unbelievable numbers, on a mostly stock car Lid! Well done my man.

Great job Lidio

View on Facebook

Before the season ended for us here in MI -- we got the car out in some good and much cooler Fall air, (mid 40*s) and tested out the JLT unit and also benefit from some much cooler air. The results have turned out great so far. We ran numerous 9.7’s at over 142mph and then our very best was a 9.68 @ over 143mph… which we backed up with a duplicate run.

We believe the JLT was responsible for most of these gains in MPH and ET since our previous best of 9.77 at just over 140mph. The traction was great, but could have been better, so I’m continuing to not “slam” the throttle off the starting line with only about a 1300rpm brake torque. 60-foots were in the low 1.4’s and could have been in the very high 1.3s with a little more traction and pushing the car harder on the hole-shot.

These numbers were achieved with a full weight car and no front runners. All shifts have been at or just over 7000rpm for the entire 2017 season! With no trouble at all.
... See MoreSee Less

Comment on Facebook

Rob Ortosky Mike Brandow Michael Wilson

Nice !!!

Great, thanks for your work testing our product.

What's jlt

Dre Saul

Dave Seilicki

Awesome...

Why not run without JLT yesterday since there was a weather change so we can compare Apple to Apple weather and mod? Or did I misread your 9.77 run

Rich Lictawa

She runs good going have get mine to the track in the spring

Msu Gotti here you go...this is what i need

Neil VanOppre Mitch Beri 😲

Justin Fawns

Sorry Lidio havn't been following what model challenger is it?

Bryan Edward Drinkwine

Not a very good light but WOW on the ET.

Brandon King

Caden Dorn Corey Dorn that JLT life

+ View more comments

3 months ago

Alternative Auto Performance
Alternative Auto is very happy to announce that we are working with and testing what we feel will be one of the best ever AirBox assemblies for the Hellcat Vehicles.

JLT is known for producing some of the best performing and best fitting AirBox kits we ever worked with for many other applications -- Primarily Fords and Mustangs for us. We now feel that they’ve come up with a great AirBox upgrade for the Hellcats.

The most important feature that JLT has embraced and worked with on the Hellcat’s is they’re AirBox kit does not inhibit the stock “cold-air”, or “Ram-air” features that these cars come with.

We’ve learned with some testing that although several of the other aftermarket Airboxes out there for these cars will show some very impressive gains on the Dyno, as much as 30rwhp, they do not pay-off  where the rubber meets the road.  We’ve found that some of them do nothing for gains at the 1/4 mile and in the real world. And, some will actually harm real world performance outside of a chassis Dyno due to the fact that they are simply “very open” under the hood, and allow hot fan wash, and hot under hood air to get into the inlet assemblies, thus hindering performance.

The key feature we’re looking forward to with the JLT is primarily that it is sealed once the hood is closed, and makes full use of the stock Ram-air features. We are even going to experiment with the stock hood vent opening, with it both open and blocked-off at the local ¼ mile while testing.

So far (like other units), we are very pleased with the Dyno results. Our Hellcat, for now is leveled off and limited to about 830rwhp on e85 fuels. We’ve peaked as far as we’re concerned with essentially Bolt-ons because of the stock fuel pumps limitations on e85 fuel at 7000+ RPMs. Average DynoJet runs on ours is about 825-830rwhp, And just bolting on the JLT has bumped ours to 852rwhp... very solid gains on the Dyno so far!

Alternative Auto is very happy to announce that we are working with and testing what we feel will be one of the best ever AirBox assemblies for the Hellcat Vehicles.

JLT is known for producing some of the best performing and best fitting AirBox kits we ever worked with for many other applications -- Primarily Fords and Mustangs for us. We now feel that they’ve come up with a great AirBox upgrade for the Hellcats.

The most important feature that JLT has embraced and worked with on the Hellcat’s is they’re AirBox kit does not inhibit the stock “cold-air”, or “Ram-air” features that these cars come with.

We’ve learned with some testing that although several of the other aftermarket Airboxes out there for these cars will show some very impressive gains on the Dyno, as much as 30rwhp, they do not pay-off where the rubber meets the road. We’ve found that some of them do nothing for gains at the 1/4 mile and in the real world. And, some will actually harm real world performance outside of a chassis Dyno due to the fact that they are simply “very open” under the hood, and allow hot fan wash, and hot under hood air to get into the inlet assemblies, thus hindering performance.

The key feature we’re looking forward to with the JLT is primarily that it is sealed once the hood is closed, and makes full use of the stock Ram-air features. We are even going to experiment with the stock hood vent opening, with it both open and blocked-off at the local ¼ mile while testing.

So far (like other units), we are very pleased with the Dyno results. Our Hellcat, for now is leveled off and limited to about 830rwhp on e85 fuels. We’ve peaked as far as we’re concerned with essentially Bolt-ons because of the stock fuel pumps limitations on e85 fuel at 7000+ RPMs. Average DynoJet runs on ours is about 825-830rwhp, And just bolting on the JLT has bumped ours to 852rwhp... very solid gains on the Dyno so far!
... See MoreSee Less

Comment on Facebook

Very impressive numbers!!

Headers or still stock exhaust manifolds?

Michael Wilson

Thanks for the time and results. We are very happy with what we are seeing so far.

Justin Fawns

Justin Syrowik

Pete Zeiman

+ View more comments

We are keeping our eye on the weather. It’s looking better. We are planning on Ubly tomorrow. ... See MoreSee Less

Comment on Facebook

Is it still a go today?

Load more

Disclaimer: We are not affiliated, associated, authorized, endorsed by, or in any way officially connected with The Ford Motor Company (and/or Lincoln, Mercury), General Motors (and/or Pontiac, Chevrolet, Cadillac), or any of its subsidiaries or its affiliates. The official Ford website is available at www.ford.com, and GM website is available at www.gm.com. All Ford and General Motors logos, emblems, images, car names, etc. are registered trademarks of The Ford Motor Company or General Motors (respectfully). Ford®, Lincoln®, Mercury®, are a registered trademark of The Ford Motor Company.  Chevrolet®, Cadillac®, Pontiac®, GM®, are a registered trademark of General Motors.  This website refers to various Ford or GM copyrighted trademarks, characters, marks and registered marks owned by the respected trademark owners.  The use in this website of trademarked names and images is strictly for editorial purposes, and no commercial claim to their use, or suggestion of sponsorship or endorsement, is made by the authors or publisher.  Those words or terms that the authors and publisher have reason to believe are trademarks are designated as such by the use of initial capitalization, where appropriate. However no attempt has been made to identify or designate all words or terms to which trademark or other proprietary rights may exist.  Nothing contained herein is intended to express a judgment on, or affect the validity of legal status of, any word or term as a trademark, service mark, or other proprietary mark.